Building a Better Brand

Is your brand working for you?

Your company brand is an investment. Great design is more than color and photos, it creates a strong brand that increases your client interaction, and your sales. Branding creates a strong foundation for your business, so you always represent your company in the best possible light, and in the most effective way.

Representing your company with the same message, colors, and style put your brand on the road to becoming instantly recognizable. Over time your message and brand work for you, taking the guess work out marketing, and bringing business in the door.

The Design Process

What to expect

When you start a business, a brand or a project, there's a lot of work to be done. You must tell a story, build credibility and a permission asset. People don't trust you or believe you and you must earn their attention and trust. On top of that, you need skills, systems, machines and a team that works.

If you haven’t worked with a designer or design team before let me share with you our process and workflow so you know what to expect and what we bring to the table.

Our goal is to make the process as easy as possible. While working with each client can be different, there are a few basics that are the same across the board.

1. Design Consultation: Your vision and goals are the most important parts of the project, and the foundation for a successful materials. We always offer a free design consultation to establish a clear vision of your goals and get acquainted with your current marketing presence. These meetings tend to last about 30 minutes, and can be a review of all of your marketing materials, or just a meeting to go over your new design project.
2. Estimate & Recommendations: Based on your consultation we will create an estimate, and possibly other recommendations. We may recommend one of our packaged options or create a custom estimate for you needs. Depending on the project your estimate may be hourly or a flat cost.
3. Green Light: After we get an approval on your estimate and a 50% deposit we being the exciting part. We also provide personal consulting time to develop a customized marketing brief that defines your target market, company personality, and design preferences. This lays the foundation for your new marketing materials.
   
   

   In this stage we may also need the following:
   
   

   1. Copy: This includes any text, phone numbers, or other information you want to appear in your materials. Copy writing, editing and proof reading are available, but generally not included in the basic packages.
   2. Photos, Logos, Etc.: This includes any elements that you have previously created, that you would like us to include in your new materials.
   3. Examples: If you have a clear idea of what you are looking for by all means send us samples.
   4. Checklist: We will send you a simple checklist of the materials we need to maximize your materials and create as little back and forth as possible.
4. Design Process: This is the fun part! We design a few versions of your selected materials, and send over a selection to you for your opinion and approval. We go over what was created and the marketing decisions behind it.
5. Approval Process: We work with you through the revision process, so you get exactly what you want. As soon as your project is approved, it’s off to printing or live on the web.
6. The Finish Line: Nothing’s finished until the printed piece is in your hand, or the website is live, or the email is out. Printing and website hosting can be tricky. That’s why we work with you through the printing and hosting process until the entire job is done.