4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts

1706-small-dog-creative-video-email-marketing-focus-blog.jpg

Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they spend most of their time?

In reality, you don’t need to be on every social media channel. Although your first inclination may be to spread your message as far as possible, an effort to maintain an active brand presence on every major network can actually hurt your ability to effectively market your business. More specifically, here are 4 reasons you should focus, rather than spread your social media efforts.

1) Your Audience is not Everywhere

Let’s begin with the most important reason you need to pick your spots: your audience does, as well. If you know your target audience, chances are you can surmise that they don’t all have the same social media preferences.

Working professionals may spend most of their social media time on LinkedIn. Teenagers, on the other hand, prefer Snapchat. Pinterest skews heavily toward women. Understanding the demographics of the major social networks allows you to better understand where your ideal customers spend their time, giving you the first idea on where to focus your efforts.

2) Quality Matters More than Quantity

Put your self in your audience’s shoes: when choosing between two brands, would you trust the one that keeps bombarding you with mediocre messages or the one that only sends one message, but directly hits your pain points and answers your questions?

The answer is obvious. In marketing, especially in an age when consumers become increasingly fed up with promotional messages, quality matters more than quantity. Rather than spending just a little time marketing on every network you can think of, spend all of that time making sure that the one network you do focus on is actually valuable to your audience and successful.

3) Not Every Network is Created Equal

Some social networks lend themselves more naturally to marketing than others. Facebook, for instance, has spent years perfecting its paid and organic marketing opportunities across industries. However, the same is not true for every channel.

Snapchat, for instance, is notoriously difficult and expensive to use for marketers. Even if your audience loves the network, it might make sense to focus on a channel that allows for a more natural marketing fit instead. Spreading your efforts does not account for these difficulties. With a more focused approach, you can find the network that best fits your goals and capabilities.

4) Building a Consistent Brand Presence

Finally, consider the importance of building a brand presence and personality your audience actually wants to follow. If you want to spread your efforts across networks, that is next to impossible. Put simply, marketing on Snapchat requires a very different approach, content, and vocabulary than the same basic concept on LinkedIn.

To achieve a more consistent brand presence, and avoid cognitive dissonance for your audience, focusing on a single network as your major social media marketing channel is vital. It allows you to not just focus your time, but also hone and perfect the message and voice you use to connect to potential and current customers.

It’s undeniably tempting to promote your business through as many digital channels as possible. However, as the above examples show, the most obvious approach in this case is not necessarily the best idea. A more focused strategy, on the other hand, can do wonders in reaching your audience where they spend their time and converting them to leads and customers.

To learn more about how to improve your marketing strategies and grow your business, give us a call at 661-702-1310 or visit www.SmallDogCreative.com!

Recent Posts

How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »
How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »
How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »
How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »

Best Practices for Writing Meta Descriptions

A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.

Read More »

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »