The Buyer’s Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers


If you read the last two blogs in the Buyer’s Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won’t do you much good if they are not converting into paying customers. In today’s blog we will be discussing how you can turn those visitors into paying customers and grow your sales.

If you have a website that’s frequented by a steady number of visitors but not translating them into customers, you might be perplexed on how to move forward.

After all, simply having a professional website for you business is impressive enough, so to learn that more work needs to be done can be mentally exhausting to come to terms with. Many businesses with impressive websites still have trouble attracting visitors so just getting traffic to your website seems like a great accomplishment. However, the hard truth is, that if visitors to a your website aren’t being converted into customers, there is still more work to be done.

The good news is, that there are still some low-cost tactics you can take to turn those visitors into paying customers.

Below are five simple steps you can take to do just that:

1) Testimonials

People are naturally skeptical of claims and promises being promoted on websites. Most people tune out promotions or things that sound too good to be true. Letting your customers speak for themselves is much more effective at converting customers. Having a testimonial page is a great for customers to hear what other people are saying about you and more likely to trust them.

2) Free Subscriptions

One of the oldest, and most effective ways to get new customers is to offer them something for free. Whether it’s a free trial period, or a guarantee of refund, breaking down a barrier for a prospective new customer is something that is always worth considering. If you believe in your product and know your customers will to once they try it, a free trial or a good warranty is a great way to let your customers know that you stand behind your products and they are more likely to purchase. Customers see value in a business that is confident about their products.

3) Livechat

It’s true that many people today don’t particularly enjoy speaking on the phone. Especially when it comes to dealing with automated help lines that business use. By offering a livechat option, many visitors will be able to speak with a representative from your team through a setting that’s comforting to them. Having the option to speak to a representative while in the middle of making an online purchase allows the customer to ask about product specifications, return policies or ask for help in locating a certain product. Being able to answer all of their questions quickly and efficiently will lead to more sales.

4) Comparison Page

Comparison pages help break down cost and features easily for a customer. By having a comparison page, you are also making it easier to show the value of your product compared to competitors. At some point a customer will do this on their own if they are serious about purchasing something but if you can get ahead of them and provide the comparison yourself, you can control the information better.

5) Online Store

Lastly, since many people today have embraced online shopping, it’s not a bad idea to host your own online store. If you already have products to sell, building your on online store will make it easier for your customers to find your products. Things like accessories or niche products related to your business can work great for this. The best thing about it is that it help you reach a wider customer base and give you the capability to package and ship your own products.

In today’s digital age it’s of critical importance to have a web presence, especially for businesses. After all, a website’s purpose isn’t just to provide information; it’s really meant to spur new business. By following these steps, you can put yourself on the path to greater success.

Sign up today to get new post delivered straight to your inbox, and join us next Monday for the fourth installment of the Buyer’s Journey blog series.

Click here to read the previous post on the Buyer’s Journey (Part 1)(Part2).

To learn more about how to improve your marketing strategies, give us a call at 661-702-1310!

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