The Importance of Social Media Marketing

At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand. 

Worldwide, people each spend an average of 2 hours and 15 minutes every day on social media. Society is officially spending 15 minutes longer every day on social than it is watching TV. Additionally, Adobe’s State of Digital Advertising 2018 report discovered that 50% of Gen Z and 42% of Millennials think social media is their most relevant channel for ads. That being said, it’s no surprise that the latest CMO Survey predicts a 200% increase in social media advertising spend by 2023. 

So, what makes social media such an appealing and effective marketing channel?

Sophisticated Targeting

Social media allows for highly targeted advertising. You can create audiences based on interests, age, location, background, gender, and tendencies. You can also exclude certain populations based on the same ideas. This makes for deeply customized, relevant, traceable marketing where warm leads can view up-to-the-moment content and click right through to your website.

Powerful Branding

Social sprout reports that 70% of Gen Xers are more likely to make purchases from brands they follow on social. That is because social media enables brands to engage followers in a more personal, conversational environment without asking for anything in return. This allows companies to build meaningful connections with customers, establishing trust and strong brand loyalty – an investment worth its weight in gold in such a competitive market. Harvard Business Review explains why these “fully connected customers” are 52% more valuable than others. These consumers are brand-loyal, less price-sensitive, shop more often and have a higher lifetime value overall.

Affordability

Additionally, social media ads are a highly accessible and affordable option for businesses. Facebook offers a very low national average cost per click (CPC):  $0.26. That is compared to an approximate average of $3 CPC across major US industries in Google AdWords’ Search network. Of course, the cost of your campaign depends on many factors such as objective, bidding strategy, audience, and industry. But, the minimum Facebook ad spend is only $1 per day, so you don’t need to make a massive investment to jump into the game.

Success on Social

Like in all marketing, having a clear and cohesive strategy is the key to success. Developing a game plan for social messaging, scheduling, and engagement is imperative. Big companies have luxuries like brand recognition and budget. Smaller businesses have the advantage of authenticity. By correctly leveraging your organic and paid presence on social media, you can vastly improve the bottom line of your business.

Small Dog Creative works with businesses of all sizes to tailor a marketing strategy that fits. If you have any questions regarding your marketing and advertising, please contact our Small Dog Creative team at 661-702-1310.

Leave a Comment

Your email address will not be published.

Our website uses cookies and thereby collects information about your visit to improve our website (by analyzing), show you Social Media content and relevant advertisements. Please see our cookies page for furher details or agree by clicking the 'Accept' button.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.