Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.
Christmas has come and gone, and now that we are well into the New Year, we finally have time to look at all those holiday campaigns with new eyes. These end-of-year almost always set the tone for the year ahead in marketing and these 3 campaigns are no exception. From storytelling at its best to hashtag campaigns with …
You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, …
Social Media Fails of 2016: What They Got Wrong So You Can Get It Right Read More »
Social media marketing has moved from a curiosity to a necessity for most businesses. 97% of businesses worldwide now use at least some network to promote their brand. And yet, many of them lack the direction necessary to reliably succeed. The reason: simply creating a Facebook page may not help you achieve your marketing …
When you have a business in any niche or industry, one of the best things you can do is build a strong social media following. Social media sites such as Facebook and Twitter are ideal for pitching products and services. They also let you build a strong community around your brand. If you want …
Social Media Marketing Tips for Small Business Owners Read More »
If you’re a frequent reader of this space, you already know the benefits that a social media presence can provide your business. By growing your audience and posting regular, frequent content, you can increase your brand awareness and drive traffic to your website. But sometimes, a simple presence isn’t enough. In fact, supplementing your …
Why Should You Use Facebook Advertising For Your Business? Read More »
Selling advertising space is difficult to do when you are just starting to build your website.
Sometimes good marketing ideas can be found in the most interesting places. These ideas can be surprising and innovative, or “why doesn’t everyone do that?” For example, putting an ad on a back door. Who would look there? Glad you asked!
Test your marketing savvy! Choosing the most effective ad. A: Selling Your Company, Not Your Product Selling your company instead of your products or service is a pretty common mistake. You might want to show off your new logo, or company name but that is not what your customers care about. In this ad the …
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