The Internet changed the way people shop. Over the past several years, though, the way businesses use the Internet to market themselves and their products has also changed. While traditional marketing is still around, in the form of pop-up and sidebar ads, businesses have been turning to inbound marketing to increase their sales. However, …
Over and over, we see small business owners making the same marketing mistake. Are you guilty of making the same one? It’s the mistake of believing that small businesses only need small marketing. This takes many forms: poorly designed websites (or even worse, no website at all), malnourished or abandoned social media profiles, a complete …
The #1 Marketing Mistake Small Business Owners Make Read More »
Every business, at least one some level, has a marketing strategy. That strategy could be as simple as an idea of what you should do in your head, or as complex as a long document that lays out all marketing channels and eventualities. But what is your unique inbound marketing strategy? That question is much …
Hashtags continue to be an effective ways for marketers to increase audience awareness on social channels, and build excitement along with viral content that reaches beyond your marketing office. On Instagram, for example, posts that include at least one hashtag increase audience engagement by more than 12%. Of course, simply adding hashtags to each of …
How to Find the Best Hashtags for Your Social Media Campaign Read More »
So, you want to get started with social media marketing but have no idea where to begin? You aren’t alone. Most businesses set up their profiles on popular social networks, take a good, long look at their 0 followers, and decide that their time will be better spent on other marketing efforts. They aren’t …
Getting Started: Building Your Brand on Social Media Read More »
As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. …
7 Huge Marketing Mistakes Engineers Make and How to Avoid Them Read More »
Social media is getting more and more competitive. Everyone wants to capture the huge audience on sites such as Facebook, Twitter, Instagram and others. What really counts isn’t people seeing your posts but actually engaging with them. When your followers like, comment on, or share your posts you build real momentum. Let’s look at …
How to Create Social Media Posts That Generate More Engagement Read More »
More is better. While the old quality vs. quantity argument may not apply everywhere in your marketing efforts, it certainly rings true on social media. If you establish a Facebook page or Instagram account, but only post on it occasionally, you could be missing out on crucial opportunities to engage your audience. Over the …
How Often Should Your Business Post on Social Media? Read More »
You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, …
Social Media Fails of 2016: What They Got Wrong So You Can Get It Right Read More »
Social media marketing has moved from a curiosity to a necessity for most businesses. 97% of businesses worldwide now use at least some network to promote their brand. And yet, many of them lack the direction necessary to reliably succeed. The reason: simply creating a Facebook page may not help you achieve your marketing …
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