Brand Appeal Archives - Small Dog Creative

Branding or Rebranding: Start the New Year on the Right Branding Foot

Leave a Comment / Brand Appeal, Branding, Business Branding, Rebranding, Small Business Marketing / By sdcanya

Millions of people start the new year with a list of resolutions designed to create healthier, fitter versions of themselves. Consumers purchase gym memberships and pay diet program fees in order to reinvent, or rebrand, a better version of themselves for the new year. The new year is a great time for businesses to take …

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Rebranding? 10 Things To Think About Before Changing Your Company’s Name

Leave a Comment / Brand Appeal, Branding, Business Branding, Rebranding, Small Business Marketing / By sdcanya

Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business. But it’s a big undertaking, and deserves a lot of thought. If you are thinking of rebranding — or even just changing your company’s name — take a moment to …

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Emotional Appeal is Brand Appeal

Leave a Comment / Brand, Brand Appeal, Branding, Business Branding / By sdcanya

Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your hand, based on last year’s statistical analysis, be prepared to watch your readers fall right to sleep. That is not the first thing people want to know. Oh, there may …

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