Branding and Why It Needs To Be a Part of Your Marketing Strategy

Branding is an amazing concept. It’s what allows people to see your name and instantly recognize it with the product or service you offer as well as the experience that you are known for. There are plenty of “household names” out in the marketplace and that’s because the companies have spent a lot of time …

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The Connection Between Reputation and Small Business Branding

Once you’ve selected your branding concepts, you might believe that your work is done. With regard to small business branding, it’s best to consider how other aspects of your company affect your brand concepts. While your people handle the branding strategy using different marketing techniques, other company activities can adversely affect your company’s reputation. Negative effects could undermine your current branding practices, which constitute an investment of the company’s marketing dollars.

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