Brand Archives - Small Dog Creative

How to Build Your Brand: 5 Steps for Creating a Killer Unique Selling Proposition (USP)

Leave a Comment / Brand, Branding, Business Branding, Small Business Marketing / By sdcanya

The year was 1962. John F. Kennedy was President, the Soviets were meddling in Cuba, and the Avis car rental company was struggling. For more than a decade, Avis, whose chief claim to fame was their number 2 status vs. Hertz, had posted annual revenue losses. In 1962, Avis was on the ropes.

Designing The Right Brand For Your Startup

Leave a Comment / Brand, Branding, Business Branding / By sdcanya

You are a shiny new startup, paperwork freshly signed and getting ready to open your doors to the world. You and your initial startup team already have the beginnings of a company culture and you’ve got a pretty good idea of who your target audience is. Now all you need to do is put together …

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Emotional Appeal is Brand Appeal

Leave a Comment / Brand, Brand Appeal, Branding, Business Branding / By sdcanya

Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your hand, based on last year’s statistical analysis, be prepared to watch your readers fall right to sleep. That is not the first thing people want to know. Oh, there may …

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Branding and Why It Needs To Be a Part of Your Marketing Strategy

Leave a Comment / Brand, Branding, Business Branding, Business Marketing, Marketing Strategy / By sdcanya

Branding is an amazing concept. It’s what allows people to see your name and instantly recognize it with the product or service you offer as well as the experience that you are known for. There are plenty of “household names” out in the marketplace and that’s because the companies have spent a lot of time …

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The Connection Between Reputation and Small Business Branding

Leave a Comment / Brand, Branding / By sdcanya

Once you’ve selected your branding concepts, you might believe that your work is done. With regard to small business branding, it’s best to consider how other aspects of your company affect your brand concepts. While your people handle the branding strategy using different marketing techniques, other company activities can adversely affect your company’s reputation. Negative effects could undermine your current branding practices, which constitute an investment of the company’s marketing dollars.

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