Branding

Branding and Why It Needs To Be a Part of Your Marketing Strategy

Branding is an amazing concept. It’s what allows people to see your name and instantly recognize it with the product or service you offer as well as the experience that you are known for. There are plenty of “household names” out in the marketplace and that’s because the companies have spent a lot of time …

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Branding: A Road Map for Turning Customers Into Fans

So, you have a business. The product you sell or service you offer is fantastic in your opinion, yet the sales just aren’t where you want them to be. People do not really know your business name. You wonder what can be done. A strong brand image can put you on track to greater success. …

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Why Brand Identity is Vital For Your Small Business

  Many people would associate the importance of strategic brand building with large corporations or mammoth brands like Gucci, Nike, and the likes. However, the reality is that it isn’t just the big guns that need a strong presence and brand identity; if you run a small business, you will greatly benefit from developing your …

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The Connection Between Reputation and Small Business Branding

Once you’ve selected your branding concepts, you might believe that your work is done. With regard to small business branding, it’s best to consider how other aspects of your company affect your brand concepts. While your people handle the branding strategy using different marketing techniques, other company activities can adversely affect your company’s reputation. Negative effects could undermine your current branding practices, which constitute an investment of the company’s marketing dollars.

The Importance of Small Business Branding

When customers think about your business, their impressions are largely formed by your approach to branding. Brand recognition is what sets your small business apart from that of the competition. Effective small business branding applies to those small or start up companies whose brands are easy for customers to recall, and can be easily recognized.

Small Business Branding: 3 Simple Ways to Make a Powerful Brand Identity

Just because you aren’t Nike, doesn’t mean your small business can get away without a proper brand identity. No matter what size a company is, every professional entity should have a strong brand if they want to retain and attract more customers. If you are a small business, check out these three simple, but valuable …

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