Business Branding

Branding and Why It Needs To Be a Part of Your Marketing Strategy

Branding is an amazing concept. It’s what allows people to see your name and instantly recognize it with the product or service you offer as well as the experience that you are known for. There are plenty of “household names” out in the marketplace and that’s because the companies have spent a lot of time …

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Branding: A Road Map for Turning Customers Into Fans

So, you have a business. The product you sell or service you offer is fantastic in your opinion, yet the sales just aren’t where you want them to be. People do not really know your business name. You wonder what can be done. A strong brand image can put you on track to greater success. …

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Why Brand Identity is Vital For Your Small Business

  Many people would associate the importance of strategic brand building with large corporations or mammoth brands like Gucci, Nike, and the likes. However, the reality is that it isn’t just the big guns that need a strong presence and brand identity; if you run a small business, you will greatly benefit from developing your …

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What You Need to Do Before Outsourcing Your Business Marketing

  Marketing can be a complicated endeavor, which is why businesses of all sizes work with external agencies to fulfill their needs. The increase in expertise and experience can significantly benefit your brand. But of course, outsourcing your marketing efforts is not as simple as handing over everything about your brand to someone and letting …

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