Some people in business look at the big picture. They see the larger issues, the overall mission, and when they develop a marketing plan, their primary focus is the main objective. Then there are those who zero in on the details. These individuals insist the devil is in the details when it comes to marketing. Focusing on …
Each online marketing practice has a different function and role in a company’s campaign. Email marketing is particularly useful for keeping in touch and staying top of mind with customers. In this blog, we’ll explain exactly why email marketing excels in these areas.
Over the last 9 weeks we have discussed the four stages of the buyer’s journey, Attract, Convert, Close and Delight.Today’s blog is the conclusion of our Buyer’s Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer’s journey to take your business to …
Why Knowing the Buyer’s Journey Is Critical to Your Success Read More »
Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they …
4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts Read More »
In today’s blog we will talk about the last step in the buyer’s journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand.
If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email …
5 Email Marketing Statistics That Prove Its Importance Read More »
In today’s blog we will talk about the last step in the buyer’s journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand.
No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, …
3 Powerful Ways to Improve Your Email Marketing Strategy Read More »
Last week’s blog was all about closing more leads and converting them into loyal paying customers. It’s a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified?
Your online presence needs to be visual. Given the plethora of studies and statistics available on the subject, it’s clear that information presented in the form of videos, infographics, and photographs grab your audience’s attention better, and are more persuasive in the process.
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(661) 702-1310
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