Business

Lessons from a Comic Book Convention: Raving Fans

This past weekend, I attended WonderCon – a self-declared convention for the “popular arts,” also know as movies, TV shows, comics, books and the like. While not as big as its well-known sister convention ComicCon, thousands of fans still flock to WonderCon’s various booths, panels and events. Production companies send in some of their star …

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Getting Help

As the mother of a 22-month old, I found myself the authority on all things ‘baby’ last weekend. Upon request, I helped my cousin and her husband navigate through a local baby superstore. We spent a few hours walking up and down every aisle, I told them what they needed, pointed out which products work …

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Take Care of Your Online Social Reputation

Nowadays, most brands have a social presence online, and across several platforms — Facebook, Twitter, LinkedIn, and Google+, among many others. The key to maintaining & managing your social presence is to have a social strategy. This means managing and consolidating your brand’s reputation so that you have a clear presence that is cohesive and …

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