What most business owners expect from a design agency is a large bill at the end of the project. But they also expect results, they know that good design is a smart investment. And the results they get from an agency deliver a much higher return on investment than they could with a freelance designer.
Unfortunately in the last 5 years I have run into business owners who bring us in at the last possible second. I typically hear something like… “Business has been really slow, and we need to bring new customers in the door fast. We don’t have a marketing budget, but we need to do something.”