Email Marketing

Building a Stronger Customer Relationship with Videos in Email

Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website, you’re probably also manicuring your SEO, building a social media presence, and running a mailing list. The current challenge appears to be honing and optimizing the tools available or developing new …

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5 Personal Ways to Increase Your Email Marketing ROI

With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around that email marketing is dead. For anyone who’s actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in …

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4 Ways to Get Maximum Exposure for Your Business Online

With all of the talk about how to leverage social media to market one’s brand, we should not forget the importance of good ol’ fashioned Search Engine Optimization (SEO). Even though the internet and how most of us use it seems to be constantly changing, some of the most tried and true methods for driving …

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Can Sending a Simple Email Increase Conversions?

Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding email marketing campaigns, however, there is still a remarkable amount of cynicism among marketers concerning the effectiveness of simply sending an email to a contact list hoping for some margin …

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Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you’re lucky), then go back to whatever he was doing before you walked through the door–but that’s not what happens. Instead, the salesperson walks over to you sporting a …

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