Though many believe that e-mail marketing is a thing of the past, the truth of the matter is that, e-mail can really help you grow your business. Not only can you stay in touch with customers that already love you, you can also reach new ones.
Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website, you’re probably also manicuring your SEO, building a social media presence, and running a mailing list. The current challenge appears to be honing and optimizing the tools available or developing new …
Building a Stronger Customer Relationship with Videos in Email Read More »
Building an inbound marketing strategy for your business has to be comprehensive. You need to make sure that you have the right lead magnets, and use social media in the right way for your unique audience. But just as social media and search engine optimization matters, so does email.
With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around that email marketing is dead. For anyone who’s actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in …
5 Personal Ways to Increase Your Email Marketing ROI Read More »
Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless there is an impetus provided that inspires some type of action by the reader.
With all of the talk about how to leverage social media to market one’s brand, we should not forget the importance of good ol’ fashioned Search Engine Optimization (SEO). Even though the internet and how most of us use it seems to be constantly changing, some of the most tried and true methods for driving …
4 Ways to Get Maximum Exposure for Your Business Online Read More »
Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking.
Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding email marketing campaigns, however, there is still a remarkable amount of cynicism among marketers concerning the effectiveness of simply sending an email to a contact list hoping for some margin …
Can Sending a Simple Email Increase Conversions? Read More »
When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content.
Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you’re lucky), then go back to whatever he was doing before you walked through the door–but that’s not what happens. Instead, the salesperson walks over to you sporting a …
Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark Read More »
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