Email Marketing

Email Marketing: How to Improve Open Rates

Want to stretch your marketing dollars a little further? According to a study conducted by Experian, email marketing is 20x more cost-effective than traditional media. Once a prospect has given you his or her email address, you can continue sending promotional messages for as long as the prospect remains subscribed. But if you want to …

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Learn How to Spam Proof Your Email Marketing

  Email remains one of the most frequently used, most effective, and least difficult to implement digital marketing channels. Its low price, especially when compared to paid advertising efforts, only adds to its popularity among marketers. But, as is the case with any marketing efforts, this channel can only be successful if it’s done right. In …

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Web Design: Doing It Yourself vs. Hiring Professionals

By now, a business’ website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up “billboard” or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That’s no longer acceptable. Even if …

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