With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around that email marketing is dead. For anyone who’s actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in …
5 Personal Ways to Increase Your Email Marketing ROI Read More »
Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless there is an impetus provided that inspires some type of action by the reader.
Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking.
When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content.
Email marketing is a critical way to reach customers, develop a relationship with them, and call attention to what you’re offering, whether it’s a new product or a special deal. Some businesses neglect email marketing in favor of social media or traditional offline methods such as mass mailings. Even though other kinds of marketing channels …
6 Effective Email Marketing Tips for Small Businesses Read More »
When you think about email marketing, you might think about the spam emails that you might receive every now and then in your email inbox. These types of emails can instantly turn you away from the idea of wanting to start up your own subscription list, and you might think that this type of marketing is …
Email Marketing: It’s More Effective Than You Think Read More »
Is email marketing still relevant? If email’s detractors are correct, the medium should be all but dead by now. But that doesn’t seem to be the case. According to the numbers, quite the opposite is happening. While social media certainly has its place, it’s not the email-killer that some once believed. Forget the anti-email crowd, …
Email marketing is one of the most effective ways of reaching out to prospects or customers and driving sales. There is an art to it, however, and it is one of those things that can either be done really well — or done in a way that leads to recipients hitting the unsubscribe button. Here …
Whether you are marketing your business online or not, you need an email list. With email, you can quickly and easily connect to your clients. Send out a sales flyer and you might get responses right away! Many small businesses shy away from email because they are scared to get started. However, it …
Four Tips For Getting Started With Email Marketing Read More »
Not every business believes in email marketing but they should. It is a cheap and easy way to get your message out. However, most business owners believe that it is hard to get people to sign up for your email list and, then, once they are signed up, to actually read your emails. People are …
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