Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they …
4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts Read More »
Social media marketing is becoming so popular, with businesses both big and small. However, it needs to be done right or you are just wasting your time. To really make a difference, you have to focus on building relationships, instead of making sales. Build the right relationships, and the sales will follow.
Providing excellent, personable customer service can be a powerful marketing tool as word-of-mouth spreads about your business, especially if you incorporate social media-focused customer engagement into your marketing efforts. To do this, more and more companies are leveraging new technologies such as Artificial Intelligence to up their customer service game online.
For many companies, a Facebook fan page is an integral part of their social media campaign. But what elements help fan pages build up large followings and what can brands do to emulate the success of others? Here is a list of elements that can help boost you toward having a larger and more engaged …
More and More Employers are Screening Applicants using Social Networking
Nowadays, most brands have a social presence online, and across several platforms — Facebook, Twitter, LinkedIn, and Google+, among many others. The key to maintaining & managing your social presence is to have a social strategy. This means managing and consolidating your brand’s reputation so that you have a clear presence that is cohesive and …
Great tips from Dell’s Director of Social Media, Richard Binhammer’s. Here are his 3 golden rules of Social Media. 1. Social media is less of a channel and more of a tool for connecting better with your customers.2. Social media is only valuable to business when it also has a value for customers.3. Listen, engage …
If you have tried social networking you know it takes a lot of time to manage. There’s Facebook, Linkedin and Twitter just to get started. It’s not easy updated everyone every week let alone every day. That’s why most social networking gurus automate it… Yes you can automate and schedule updates to all of these …
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