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4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts

Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they …

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Try Your Hand at Facebook’s Chatbot and Give Your Customers a Personalized Experience

  Providing excellent, personable customer service can be a powerful marketing tool as word-of-mouth spreads about your business, especially if you incorporate social media-focused customer engagement into your marketing efforts. To do this, more and more companies are leveraging new technologies such as Artificial Intelligence to up their customer service game online.

Take Care of Your Online Social Reputation

Nowadays, most brands have a social presence online, and across several platforms — Facebook, Twitter, LinkedIn, and Google+, among many others. The key to maintaining & managing your social presence is to have a social strategy. This means managing and consolidating your brand’s reputation so that you have a clear presence that is cohesive and …

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3 Golden Rules for Social Media

Great tips from Dell’s Director of Social Media, Richard Binhammer’s. Here are his 3 golden rules of Social Media. 1. Social media is less of a channel and more of a tool for connecting better with your customers.2. Social media is only valuable to business when it also has a value for customers.3. Listen, engage …

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