Inbound Marketing

Ignoring Your Buyer’s Journey Is An Expensive Mistake

While first impressions are important, the success of a brand extends to the buyer’s entire experience with your company. A well-crafted Buyer’s Journey results in more efficient marketing, and an easier acquisition of new customers. Attract, Convert, Close and Delight are the 4 stages in a buyer’s journey. Understanding your relationships with your Buyer’s in each …

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Inbound Marketing Magnetic

How to Prepare Your Business for the Next Generation of Inbound Marketing

We’ve come a long way since the early days of inbound marketing. When the concept was first developed over a decade ago, it was based on a simple philosophy: build your website as the central hub of your marketing efforts, optimize it for conversions, and use everything else (blogging, social media, SEO, and email) to …

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Marketing Tips to Take Your Small Business to the Next Level

Marketing your business is different in today’s world. You have to know your target audience and lure them to you. It’s the only way that you will be able to get the number of customers that you desire and get a good return on investment. After all, it’s not as if cold calling is a …

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How to Use YouTube Effectively for a Small Business

Marketing is constantly changing, which means you need to become suddenly changing your strategy. This is not always easy to accomplish, which is why you need to be creative. YouTube is a great tool because of the many options that it provides. With over 1 billion users, it ensures that high-end content gets the necessary …

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7 Simple Tips for Writing Effective Web Content

If you’re like many website owners, you apply the same rules for writing web copy that you’d use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like a good match. While this …

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How to Treat Inbound Marketing as the Connector of Existing Practices

In many ways, the rise of inbound marketing has been revolutionary. It focuses on ‘pull’ rather than ‘push’ techniques, looking to draw audiences in with relevance rather than pushing out promotional messages in what had been the status quo in marketing for decades. That revolutionary approach to marketing, of course, leads businesses of all sizes to …

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How Keyword Research Can Enhance Your Inbound Marketing

  The general philosophy of inbound marketing is all about building great content that increases web visitors while generating and nurturing leads. But if that content is not optimized for search engines, you’re missing out on a significant opportunities. Any inbound marketer knows just how important SEO is to successful inbound marketing. But you may not …

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5 Killer Tips to Great Blog Content in 2017

  With content marketing still reigning as king in 2017, bettering your business blog strategy is a winning move to bolster brand awareness and exposure. Actually, with so many brands ramping up their content strategy, it’s essential that you maintain a fresh, dynamic presence that gives you the slight edge and keeps you in front …

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