Many businesses do lots of marketing but still aren’t clear about what goes into a marketing plan. It’s unlikely that you’ll see great results without a well-conceived overall strategy behind your marketing campaigns. What exactly do you need to put together such a strategy? Let’s look at the essential ingredients of a marketing …
It’s time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in the best possible way to …
Did you know that social videos generate 1200% more shares than text and images combined? Also, people spend 3 times longer watching live video compared to one that’s pre-recorded (Source: Social Media Today). Social video tools like Facebook Live, Periscope, and Instagram Stories are making it easy for marketers to connect deeper with …
5 Expert Ways to Easily Add Live-Streaming Videos into Your Marketing Read More »
The Internet changed the way people shop. Over the past several years, though, the way businesses use the Internet to market themselves and their products has also changed. While traditional marketing is still around, in the form of pop-up and sidebar ads, businesses have been turning to inbound marketing to increase their sales. However, …
Over and over, we see small business owners making the same marketing mistake. Are you guilty of making the same one? It’s the mistake of believing that small businesses only need small marketing. This takes many forms: poorly designed websites (or even worse, no website at all), malnourished or abandoned social media profiles, a complete …
The #1 Marketing Mistake Small Business Owners Make Read More »
Every business, at least one some level, has a marketing strategy. That strategy could be as simple as an idea of what you should do in your head, or as complex as a long document that lays out all marketing channels and eventualities. But what is your unique inbound marketing strategy? That question is much …
As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. …
7 Huge Marketing Mistakes Engineers Make and How to Avoid Them Read More »
Ready to bolster your content strategy that improves brand awareness, engages your audience and boosts lead conversions? Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles. You see, you can convert your high-trafficked, quality blog content and convert it …
How to Repurpose Your Content to Better Your Inbound Marketing Read More »
Ready to bolster your content strategy that improves brand awareness, engages your audience, and boosts lead conversions? Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles. You see, you can convert your high-trafficked, quality blog content and convert it into …
Creating effective call-to-actions might sound like such a banal task, you’ve perhaps completely eliminated any need to learn about CTA’s in your content marketing plan. If you place more creative time on perfecting the actual content, you’ve only done half of what draws readers to convert. A call-to-action requires more than just contrived statements …
Effective Call-to-Actions: From Point-of-View to Placement Read More »
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