Inbound Methodology

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5 Email Marketing Statistics That Prove Its Importance

If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email …

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The Buyer’s Journey Part 7: The Importance Of Delighting Customers

In today’s blog we will talk about the last step in the buyer’s journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand.

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3 Powerful Ways to Improve Your Email Marketing Strategy

No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, …

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The Buyer’s Journey Part 6: How Closed-Loop Reporting Will Help You Close More Customers

Last week’s blog was all about closing more leads and converting them into loyal paying customers. It’s a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified?

5 Strong Reasons Why Inbound is More than One and Done” Email Marketing”

Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message…enticing them to keep coming back for more.

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The Buyer’s Journey Part 4: 10 Mistakes That Could Hurt Your Conversion Rates

Last week’s blog was all about helpful tips to convert more visitors into paying customers. But what if you did all of that and still didn’t see any improvements? In today’s blog we will talk about common mistakes people make that can actually hurt your conversion rates.

The Buyer’s Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers

If you read the last two blogs in the Buyer’s Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won’t do you much good if they are not converting into paying customers. In today’s …

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