Marketing, in any form, can be complicated and quite time consuming. Even though most business owners know that, many still struggle to spend time and money on marketing, no matter how much they want to grow their business.
Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends on your own can prove to be an overwhelming feat…amid the other aspects of business you have to maintain. Yet, in a technology age where more consumers use the Internet …
4 Big Benefits of Hiring an Agency for Your Startups Success Read More »
If you’re like many website owners, you apply the same rules for writing web copy that you’d use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like a good match. While this …
As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task …
Eight Marketing Tips and Ideas for Small Business Owners Read More »
In many ways, the rise of inbound marketing has been revolutionary. It focuses on ‘pull’ rather than ‘push’ techniques, looking to draw audiences in with relevance rather than pushing out promotional messages in what had been the status quo in marketing for decades. That revolutionary approach to marketing, of course, leads businesses of all sizes to …
How to Treat Inbound Marketing as the Connector of Existing Practices Read More »
The decision on whether to hire a marketing agency to help in your marketing efforts can be complex. On the one hand, you might recognize the benefits of learned professionals helping you promote and grow your brand. But on the other, you know that it will take time and money to get to that level …
5 Decision Points in Hiring A New Marketing Agency Read More »
Want to stretch your marketing dollars a little further? According to a study conducted by Experian, email marketing is 20x more cost-effective than traditional media. Once a prospect has given you his or her email address, you can continue sending promotional messages for as long as the prospect remains subscribed. But if you want to …
Even if you are a small business owner and do not have buckets of cash to spend on fancy advertising campaigns like the big boys do, you can still market your product or service. You just have to be smarter and more creative about how to do it. Here are three marketing tips and ideas for …
Three Marketing Tips and Ideas for Small Business Owners Read More »
Especially for small business owners, marketing can be both complicated and expensive. You may know that you need to run regular campaigns in order to attract new customers and grow your business, but does that knowledge matter if you can’t afford it? Of course, the same question becomes much more focused if you understand just …
Attention, Small Business Owners: Do You Know What Success Means? Read More »
Asking people to contact you, sign up, enroll, subscribe, download, or any other action online is a crucial step in collecting data you need to gain actionable insights on how to turn site visitors into paying customers. Ideally, your website’s landing pages feature well-designed forms created intentionally to convert anonymous site visitors into leads. But, getting …
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