Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.
Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.
As a small business owner, you are wearing a dozen different hats. Marketing is just one of them and is complicated enough that it alone could be a full-time job.
Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many marketers feel as though they are constantly adapting their SEO strategies in order to keep up with the latest changes in search engine algorithms and the needs of their markets. …
Creating an SEO Strategy that Stands the Test of Time Read More »
Your audience spends time on social media. At this point, that statement is true regardless of your industry, target demographics, and geographic location. It also leads to a natural conclusion: you need to promote your business on social media.
Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It’s a natural process that flows better, and is better integrated …
5 Advanced Tips that Go Beyond the Basics of Inbound Marketing Read More »
When you’re running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to your website and read your …
Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life Read More »
There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with the following tips, you’ll have …
Laying the Foundation for an Inbound Marketing Campaign Read More »
A recent article from Forbes that’s worth reading lists 10 questions that companies should ask before beginning to rebrand.
Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order to get customers. They need to know about you or they won’t know about your products and services.
Small Dog Creative, LLC
MAILING ADDRESS:
23890 Copper Hill Drive #129
Santa Clarita, CA 91354
(661) 702-1310
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