Thanks to the Internet, it’s now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it’s possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money.
Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you’re lucky), then go back to whatever he was doing before you walked through the door–but that’s not what happens. Instead, the salesperson walks over to you sporting a …
Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark Read More »
Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response.
When people walk through a retail store or browse an e-Commerce site, they’re not judging products completely on features and performance metrics. A number of things influence their decision for a product, and it’s not always what you would think. People will often favor a product that suits their personal style, comes in their favorite …
Sitting in a McDonald’s restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we’re more conscious of healthy consumption. Look at their menu and you’ll see there are still many options containing high amounts of harmful ingredients (i.e. sodium, oil, fat, carbohydrates, and sugars). Nevertheless, people come in daily …
What McDonalds Teaches Us About the Constant Task of Rebranding Read More »
Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want …
7 Tips to Hone and Develop Your Email Marketing Strategy Read More »
When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive. For this reason, you should also make it a priority to focus on satisfying your customers so that they, not only come back for repeat business, but also tell their …
Seven Ways to Satisfy your Customers While Marketing your Business Read More »
Remember that time you created a website, populated it with great content, launched it, and got approximately 14 views?
Inbound marketing is the act of organically attracting traffic to your website. How is this accomplished? It’s a bit trickier than outbound marketing because you are relying on the clues, signs, and indicators that you have so cleverly and carefully created to lead visitors to your website. So what is inbound marketing? Is there anything …
Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends on your own can prove to be an overwhelming feat…amid the other aspects of business you have to maintain. Yet, in a technology age where more consumers use the Internet …
4 Big Benefits of Hiring an Agency for Your Startups Success Read More »
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