With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around that email marketing is dead. For anyone who’s actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in …
5 Personal Ways to Increase Your Email Marketing ROI Read More »
Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It’s a natural process that flows better, and is better integrated …
5 Advanced Tips that Go Beyond the Basics of Inbound Marketing Read More »
Many businesses do lots of marketing but still aren’t clear about what goes into a marketing plan. It’s unlikely that you’ll see great results without a well-conceived overall strategy behind your marketing campaigns. What exactly do you need to put together such a strategy? Let’s look at the essential ingredients of a marketing …
Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients …
Tying Your Website Design to Your Mission & Vision Statements Read More »
With everything on your plate as a small owner, it can be easy to fall into the old trap of thinking of marketing as a one-step process where you try to pull in new customers. But marketing isn’t something that you do once and then forget about. It’s an ongoing process that supports your customers during …
Marketing Tips for Every Step of the Customer Journey Read More »
It’s tempting to consider social media and search engine optimization as separate marketing tactics. One seeks to engage your target audience on an external network, while the other attempts to draw them to your website. And yet, the two are more closely related than you might think. In fact, used correctly, your social media marketing efforts …
Creating effective call-to-actions might sound like such a banal task, you’ve perhaps completely eliminated any need to learn about CTA’s in your content marketing plan. If you place more creative time on perfecting the actual content, you’ve only done half of what draws readers to convert. A call-to-action requires more than just contrived statements …
Effective Call-to-Actions: From Point-of-View to Placement Read More »
We recently launched our “Where in Santa Clarita is Small Dog?” Social media campaign. You’ll be able to see him for the next couple of months during our #smalldogc. It was super fun dragging our plastic “Small Dog” mascot around town and taking pictures of him (The Office Gnome was extremely enthusiastic about this project. The …
Creative Marketing: Walking a Plastic Dog in Santa Clarita Read More »
There’s a difference between trending, and being present and active on social media. While it can be extremely beneficial for a company to “trend”, or “go viral”, its also not that easy to do, and not always necessary. The topics and campaigns that go viral have no specific formula that they follow, and sometimes take …
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