At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand.
Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It’s a natural process that flows better, and is better integrated …
5 Advanced Tips that Go Beyond the Basics of Inbound Marketing Read More »
If you run a small business, you can grow your customer base by coming up with a digital marketing campaign. There are many options open to you, from email marketing to inbound marketing.
Thanks to the Internet, it’s now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it’s possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money.
As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task …
Eight Marketing Tips and Ideas for Small Business Owners Read More »
As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. …
7 Huge Marketing Mistakes Engineers Make and How to Avoid Them Read More »
Social media is getting more and more competitive. Everyone wants to capture the huge audience on sites such as Facebook, Twitter, Instagram and others. What really counts isn’t people seeing your posts but actually engaging with them. When your followers like, comment on, or share your posts you build real momentum. Let’s look at …
How to Create Social Media Posts That Generate More Engagement Read More »
More is better. While the old quality vs. quantity argument may not apply everywhere in your marketing efforts, it certainly rings true on social media. If you establish a Facebook page or Instagram account, but only post on it occasionally, you could be missing out on crucial opportunities to engage your audience. Over the …
How Often Should Your Business Post on Social Media? Read More »
You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, …
Social Media Fails of 2016: What They Got Wrong So You Can Get It Right Read More »
There seems to be an overwhelming focus in social media marketing. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time creating posts and messages to reach their desired target audiences to boost engagement, gain new followers, and generate sales.
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