The prime objective of any SEO best practice is to make every page on your website as user-friendly as possible. Keep in mind that visitors are viewing your website for a reason, whatever that reason may be. Your job is to manage the functionality of your website in such a way as to make it …
The field of search engine optimization never stands still. Google, the most popular search engine in the entire world, continues to make adjustments in order to ensure a consistent, positive, and successful user experience for anyone using it to find the information they need.
Does this sound familiar? You have elected to focus on search marketing, optimizing your website so that it will earn organic, natural, and free traffic from search results. Therefore, you investigate the top industry keywords and start identifying topics that will open the flood gates and attract a ton of new website visitors. Excited, you spend …
The Common SEO Mistakes That Are Killing Your Search Rank Read More »
By now, a business’ website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up “billboard” or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That’s no longer acceptable. Even if …
Web Design: Doing It Yourself vs. Hiring Professionals Read More »
Sometimes it’s easier to remember what not to do. There are seemingly a million tips online to remember when you want to be better at SEO. But if you can grab a firm hold of a few “never do this” tips, it can carry you a long way–like these three SEO party fouls:
Landing pages are the bread and butter to many brands digital marketing approach. A well-crafted finely-tuned landing page can turn a small company with zero online sales into a small company with a boatload of orders fairly quickly. There are a number of ways to drive traffic to landing pages: Directly using pay-per-click (PPC), through …
3 Actionable Search Engine Optimization Tips for Better Organic Rankings Read More »
Do you ever see an acronym that you somewhat know, but can’t quite place? especially for small businesses, SEO is probably the perfect example. Chances are you’ve heard of it: short for search engine optimization, it’s a term that describes the process of making sure that your website and its content can be found …
Virtually every legitimate business–and many not-so-legitimate businesses–maintains a website of some sort. This is true even of those types of business that typically do not translate well to the Internet marketplace. Yet, as technology advances and the technological prowess of consumers keeps pace, it is no longer enough merely to have a website.
There was a time when you could simply stuff your search terms haphazardly into a webpage and manage to get it to the top of Google’s search results. Things were so bad, you could pay someone in a developing country who barely spoke English to string together barely legible gibberish, and so long as it …
There Are No More Shortcuts: Quality Content Is Key To Ranking With Google Read More »
Writing for online audiences involves understanding SEO and how real people consume content and interact on various platforms. Readers tend to value content that adds to their knowledge or resonates. Well-written and engaging content also has a greater likelihood of ranking highly through search filters.
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