At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand.
Small Business Marketing
Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.
All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.