Small Business Marketing

Building a Stronger Customer Relationship with Videos in Email

Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website, you’re probably also manicuring your SEO, building a social media presence, and running a mailing list. The current challenge appears to be honing and optimizing the tools available or developing new …

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Online Advertising

Branding or Rebranding: Start the New Year on the Right Branding Foot

Millions of people start the new year with a list of resolutions designed to create healthier, fitter versions of themselves. Consumers purchase gym memberships and pay diet program fees in order to reinvent, or rebrand, a better version of themselves for the new year. The new year is a great time for businesses to take …

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5 Personal Ways to Increase Your Email Marketing ROI

With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around that email marketing is dead. For anyone who’s actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in …

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5 Advanced Tips that Go Beyond the Basics of Inbound Marketing

Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It’s a natural process that flows better, and is better integrated …

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Rebranding? 10 Things To Think About Before Changing Your Company’s Name

Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business. But it’s a big undertaking, and deserves a lot of thought. If you are thinking of rebranding — or even just changing your company’s name — take a moment to …

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Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life

When you’re running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to your website and read your …

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