With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around that email marketing is dead. For anyone who’s actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in …
5 Personal Ways to Increase Your Email Marketing ROI Read More »
Last week’s blog we gave you some tips about avoiding common mistakes to keep more of those visitors on your website. In today’s blog we will talk about how you can close more of those leads and turn convert them into loyal paying customers.
Last week’s blog was all about helpful tips to convert more visitors into paying customers. But what if you did all of that and still didn’t see any improvements? In today’s blog we will talk about common mistakes people make that can actually hurt your conversion rates.
In many ways, the importance of maximizing the open rates of your email is obvious. If you cannot get your audience to even read your message, you will have no chance of convincing them about your brand’s benefits. But as you might imagine, open rates are not the only metric that should matter in analyzing …
How to Increase Click-Throughs in Your Email Marketing Read More »
If you read the last two blogs in the Buyer’s Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won’t do you much good if they are not converting into paying customers. In today’s …
The Buyer’s Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers Read More »
In last week’s blog, we discussed the first stage of the Buyer’s Journey on how to Attract new customers using blogging. In todays blog we will continue that discussion on Attracting new customers via social media.
In last week’s blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss the first part of the inbound Methodology on how to Attract new customers using blogging.
While first impressions are important, the success of a brand extends to the buyer’s entire experience with your company. A well-crafted Buyer’s Journey results in more efficient marketing, and an easier acquisition of new customers. Attract, Convert, Close and Delight are the 4 stages in a buyer’s journey. Understanding your relationships with your Buyer’s in each …
Ignoring Your Buyer’s Journey Is An Expensive Mistake Read More »
We’ve come a long way since the early days of inbound marketing. When the concept was first developed over a decade ago, it was based on a simple philosophy: build your website as the central hub of your marketing efforts, optimize it for conversions, and use everything else (blogging, social media, SEO, and email) to …
How to Prepare Your Business for the Next Generation of Inbound Marketing Read More »
Marketing your business is different in today’s world. You have to know your target audience and lure them to you. It’s the only way that you will be able to get the number of customers that you desire and get a good return on investment. After all, it’s not as if cold calling is a …
Marketing Tips to Take Your Small Business to the Next Level Read More »
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