As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task …
Eight Marketing Tips and Ideas for Small Business Owners Read More »
Though many businesses don’t believe it, email marketing is still a very effective way of reaching your customers and even find new ones. Email marketing needs to be done correctly in order to get people to sign up, read your emails, and even share them with others.
The decision on whether to hire a marketing agency to help in your marketing efforts can be complex. On the one hand, you might recognize the benefits of learned professionals helping you promote and grow your brand. But on the other, you know that it will take time and money to get to that level …
5 Decision Points in Hiring A New Marketing Agency Read More »
It’s a no-brainer that improving your brand awareness on social media is vital in 2017. From driving more website visitors to your website, generating leads and sales, to providing another channel for customers to stay connected with your brand, the stats prove that bolstering your social media marketing is absolutely necessary towards achieving your ultimate …
Christmas has come and gone, and now that we are well into the New Year, we finally have time to look at all those holiday campaigns with new eyes. These end-of-year almost always set the tone for the year ahead in marketing and these 3 campaigns are no exception. From storytelling at its best to hashtag campaigns with …
Many people would associate the importance of strategic brand building with large corporations or mammoth brands like Gucci, Nike, and the likes. However, the reality is that it isn’t just the big guns that need a strong presence and brand identity; if you run a small business, you will greatly benefit from developing your …
Why Brand Identity is Vital For Your Small Business Read More »
Who said romance was only for lovers? There’s a certain degree of romance in many of our daily experiences. It’s in the lace doilies under the crystal bowls filled with freshly cut roses in the perfume store. It’s in the hint of men’s cologne we smell in the leather section of the furniture gallery. It’s …
Romancing the Crowd: Easy Marketing Tips for Small Business Owners Read More »
When customers think about your business, their impressions are largely formed by your approach to branding. Brand recognition is what sets your small business apart from that of the competition. Effective small business branding applies to those small or start up companies whose brands are easy for customers to recall, and can be easily recognized.
Just because you aren’t Nike, doesn’t mean your small business can get away without a proper brand identity. No matter what size a company is, every professional entity should have a strong brand if they want to retain and attract more customers. If you are a small business, check out these three simple, but valuable …
Small Business Branding: 3 Simple Ways to Make a Powerful Brand Identity Read More »
For small businesses aiming for sustainable, long-term growth in today’s digital world, one of the most valuable business assets to have is a business website design that’s as effective as it is attractive. And while it’s relatively easy for almost anyone to put together a basic business website, it’s not so easy to create a …
3 Things You Must Include In Your Small Business Web Design Read More »
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