Web Design

4 Questions to Determine if You Need To Update Your Website

How long has it been since you last updated your website? The saying ‘if it’s not broken, don’t fix it’ doesn’t apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It’s wise to update your website regularly, whether …

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How Responsive Web Design Can Enhance Your SEO

  It’s time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in the best possible way to …

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Should You Promote Your Business with Yellow Pages?

  Years ago, Yellow Pages was a premier source for local (and national) businesses to advertise their company, attracting leads and customers to their brand. However, with 89% of customers beginning their buying process using a search engine, the question now becomes should you promote your business page with Yellow Pages? Is this still a …

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Tying Your Website Design to Your Mission & Vision Statements

  Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients …

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Top 5 Benefits of Hiring a Marketing Agency

If you need more leads, customers, website traffic, or overall visibility, a marketing agency is the simplest solution. Most business owners have limited time and expertise for marketing. Hiring the right agency gives you the freedom to focus on running your business while an expert handles your most pressing marketing tasks. Let’s look at the …

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Understanding Your Role In Your Web Design Project

Designing a new website is a complex process, and one that requires close cooperation between you (the client) and us (the agency). Both carry a unique portion of the expertise required to make the project successful. Any client will know more about the brand and its goals than the agency they engage ever could. At the same …

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Better Than a Balancing Act: Three Audiences Your Web Design Must Satisfy

Creating the right website design for an organization shouldn’t be a capricious decision. Your website – the virtual face of your company – needs to be the right “face” (and offer the right functions) for three different audiences, all of primary importance.  Your website must work for you (and your brand), your customers, and search engines – really …

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Maximize the Design and Usability of Your Website

Virtually every legitimate business–and many not-so-legitimate businesses–maintains a website of some sort. This is true even of those types of business that typically do not translate well to the Internet marketplace. Yet, as technology advances and the technological prowess of consumers keeps pace, it is no longer enough merely to have a website. To truly …

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