Websites

4 Questions to Determine if You Need To Update Your Website

How long has it been since you last updated your website? The saying ‘if it’s not broken, don’t fix it’ doesn’t apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It’s wise to update your website regularly, whether …

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The Importance of Print Materials in Completing Your Brand

Everyone in business has come to realize the importance of marketing. If you expect to see an increase in sales, you have to market your product or service to your customers. And while most businesses boast of a strong online presence, and a sound inbound marketing strategy, it leaves them wondering if print media is …

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The Power of Using Social Media to Launch Your Website

Social media is a powerful and growing platform. When you’re ready to launch your website, there’s no better way to get the word out! Social media allows you access to a wide audience, connects you to your customers, and offers an excellent opportunity to launch your website straight to success. Here are five reasons why …

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Should You Promote Your Business with Yellow Pages?

  Years ago, Yellow Pages was a premier source for local (and national) businesses to advertise their company, attracting leads and customers to their brand. However, with 89% of customers beginning their buying process using a search engine, the question now becomes should you promote your business page with Yellow Pages? Is this still a …

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Tying Your Website Design to Your Mission & Vision Statements

  Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients …

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Top 5 Benefits of Hiring a Marketing Agency

If you need more leads, customers, website traffic, or overall visibility, a marketing agency is the simplest solution. Most business owners have limited time and expertise for marketing. Hiring the right agency gives you the freedom to focus on running your business while an expert handles your most pressing marketing tasks. Let’s look at the …

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Understanding Your Role In Your Web Design Project

Designing a new website is a complex process, and one that requires close cooperation between you (the client) and us (the agency). Both carry a unique portion of the expertise required to make the project successful. Any client will know more about the brand and its goals than the agency they engage ever could. At the same …

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3 Ways to Spot-Check the Design and Usability of Your Website

A lot of business owners think of their websites as brochures. But treating your website like a listing in the digital version of the yellow pages is a huge mistake that can cost you valuable sales opportunities. A good website does more than list your business name, provide your contact information and catalog your products. …

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WordPress vs Squarespace: Battle of the CMS

  One of the first steps in creating a website is choosing a content management system (CMS). Although you can build a website using nothing more than Notepad (or a similar text editor program), opting for a CMS streamlines the process while offering additional functionality. Two of the most popular CMS are WordPress and Squarespace. …

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