Developing a Marketing Plan


Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order to get customers. They need to know about you or they won’t know about your products and services.

However, marketing is not always easy. You can’t just put the word out there once in a while and expect to grow your business. Instead, you need to market constantly in order to have a steady business.

For this reason, it is important to have a marketing plan. This will detail information about your unique selling proposition, as well as any pricing changes and sales that you plan on having. It also includes your plan for running advertisements and promotions.

Here are some tips to develop a successful marketing plan.

Create Objectives

Make sure that you write down specific objectives that you are hoping to meet with your marketing efforts. In other words, what are you hoping to achieve with your marketing campaign? You may want to decide how many new clients you want over a period of a month. You may want to increase sales every month until you are able to actually give yourself a paycheck.

These goals need to be specific by including numbers. You want to make an extra twenty dollars this month or you want three new customers. However, they also need to be realistic. If not, you are going to work really hard on marketing and then give up because you are not seeing the results that you really want. It takes time to grow a business. Work on increasing your business a little bit each month and you may be amazed how far you come in just a few months.


Now that you have the goals that you want to reach, it is time to write down how you are going to do that! It is important to be as specific as possible. Don’t just write down that you are doing to place some ads. Instead, write down what my ads are going to say and potential places to put them. If you are going to use social media more often, write down the types of posts you are going to write (both to sell your products, as well as other posts that will attract the attention of potential customers).

Stick to a timeline

Once you have done that, start to decide which efforts should be done when. Get a calendar specifically for your marketing so you can write down what you plan to do and when. This will help you to ensure that you are marketing constantly, instead of just on one day.

Be Flexible

However, just because you have a plan, does not mean that it is stuck in stone. The best marketing plans are constantly changing as your business changes. If some form of marketing is not working, why waste your efforts?

If your business changes and you offer different services or products to other types of customers, your marketing is going to have to change. You may have to start your marketing plan all over at that point but at least you know what you are doing.

Creating a marketing plan will really help you grow your business. Not only will you know what you need to do on a regular basis but you will be able to go back and make changes as you find out what works and what does not.

It is really important that your goals that you set are specific and measurable. You need to know exactly how many more customers that you want or how much more money you want to make in sales. However, no matter how fast you want to grow your business, make sure that your goals are realistic. If you can’t reach your goals, you will quickly become discouraged as your marketing efforts are not getting you what you want.

To learn more about how to improve your marketing strategies and grow your business, give us a call at 661-702-1310!

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