New customers are the life-blood of a growing company. Bringing new customers in the door is vital to maintaining and growing your business. Subscriptions to newsletters, updates, tips, events or email campaigns are a great way to get potential customer information, and turn leads into new customers. When people subscribe to your newsletter, it’s because they want more information or to find out more about your product or service. These qualified leads are the makings of a strong customer database.
Getting traffic to your site isn’t enough. You need a way to convert those visitors into leads or sales. It is rare to make the sale on the first visit. So finding ways to bring people back to your site is essential.
A newsletter subscription form is fine, but the next step is to set up an incentive-based program to get more visitors converting to leads. Visitors are more savvy and give out their email address less often. If you want someone’s contact information you need to give them something else in return. An incentive-based program with a perceived value of $10 or more will assist in your email gathering. This might be a coupon, informational download, or access to a members-only area. No matter what you decide to do, don’t expect a “sign up for our newsletter” button to successfully work without another incentive.