Whether you are marketing your business online or not, you need an email list. With email, you can quickly and easily connect to your clients. Send out a sales flyer and you might get responses right away! Many small businesses shy away from email because they are scared to get started. However, it is not hard at all.
Here are some tips to getting started with email marketing.
Start your email list. This can easily be done by asking your current clients for their emails. You can also ask anyone that you do business with on a regular basis. Find a way to collect emails on your website. This is a good way to grow your list quickly.
Decide which email marketing software to use. There are plenty of choices out there to help you send emails out to your customers. You should read reviews so you can make an informed decision.
Plan an email campaign. Decide how often you want to send out emails and what you are planning to email your customers about. You don’t want to send out daily emails because then your customers won’t bother reading them. They may even opt out of getting your emails. However, if you send emails too infrequently, your customers will forget about you. You want people to remember your name when it comes up.
Make sure that you track your emails. How many people are opening your emails? How many are following through with the action that you are asking them to do? If your emails are not getting read, you may want to try to change the subject so more people are inclined to open them.
To get started with email marketing, you need to get your list started. Then, figure out which software to use. However, you should never start an email campaign without a plan. Figure out what type of emails you want to send out and when. Track how you are doing. You can always decide whether or not it is working. If it is, you can continue. If not, try something else.