Sharing is Power: Social Sharing in Email Marketing Part 1

Social sharing has become a next-to-natural part of email marketing, and it’s a trend that is rendering enormous results. Email has become a social tool in itself. Are you using your emails to your fullest advantage?


GetResponse researched on the correlation between email marketing and social sharing, and found that the number of people who include social sharing buttons in their emails and newsletters increased to 18.3% this year. Compared to last year’s results, that’s a total increase of 40%! This means that your email click rate could boost by up to 115%!

For example, Facebook has over 800 million active users across the globe, each with an average of 150 friends. All are potential promoters of your business and services. Just imagine the buzz one share can cause – the domino effect.

Businesses that create genuine relationships with their audience and respond to their demands and needs with relevant, timely promotions and services will benefit greatly from the effect that their audience can provide. All of that, just by providing social sharing options in your email marketing.


If you already include social sharing in your email marketing, you are well on your way to reaping the benefits! If not, check out this handy infographic to see why you should. 


Stay tuned for Part 2! We’ll talk about a few different ways of how to add social sharing to your email marketing.

Leave a Comment

Your email address will not be published. Required fields are marked *

Our website uses cookies and thereby collects information about your visit to improve our website (by analyzing), show you Social Media content and relevant advertisements. Please see our cookies page for furher details or agree by clicking the 'Accept' button.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.