Small Business Branding: Don’t Forget Social Media

You know all about the importance of small business branding. After all, we may have talked about it once or twice… or maybe 
even more than that. So we are not going to sit here and beat a dead horse trying to bring home that message (rest in peace, dear horse.)

So we’ve established that branding is critical for your small business, and you have made sure that your website is well-designed and speaks to exactly the kind of brand you want. And you have made sure that your branding strategy is thoroughly documented so you can stay consistent.

But wait, are you forgetting something?

Don’t forget to brand your social media presence!

There’s more than one part to branding on social media. Let’s run through each part. Feel free to check off each once you know your small business is good to go.

Visual Branding

First is visual branding: is your profile picture or icon the same across each platform, or at least consistent with your brand? What about your cover photo on Facebook or background image on others? This can extend to your posts on social media, too. Studies show that 93% of the most engaging posts on Facebook are images. Add a visual aid or prop to your post to catch browsers’ eyes as they swipe past. Just make sure that at least half of your   posts with images have some sort of brand on them — are they designed the same way? Do they have your logo or a watermark on them?

Voice Branding

Who are you on social media? Are your posts consistent with the voice you want your company to have? If you have multiple people posting to the company’s social media profiles, make sure they are in agreement as to what the voice should be. This will vary somewhat between platforms: for example, you’ll probably want to be a little more serious on LinkedIn and a little more light-hearted on Twitter.

Recent Posts

How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »
How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »
How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »
How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »

Best Practices for Writing Meta Descriptions

A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.

Read More »

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »