The biggest crime is marketing is not being remembered. This goes for small business marketing especially. So get creative and even a little crazy, because in the end, being remembered is what counts! Ideas that strike a chord or seem a little wacky are the same ideas that stick in people’s minds. For small businesses, it can be hard to compete with the big-budget advertising of the industry moguls, but veering off the beaten path and thinking outside of the box can be the salvation for small business marketing.
In many ways, small business marketing is smarter marketing. A smaller budget does not have to mean lower quality or less success. Reworking ideas and finding ways to spin things in your favor may take some extra work, but it will pay off. This covers everything from web & print marketing campaigns to promotions & sales.
So get thinking and start employing creative small business marketing strategies that hook customers. Ideas can tie into your industry, or they can just be whimsical! After all, sometimes it is the zaniest thing that sticks in our minds the most — a strange song, a funky painting, a witty play on words. Bring that essence into your marketing efforts, and get remembered!
For month-specific promotion ideas, check out some of our Seasonal Tie-In posts: