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The Power of Using Social Media to Launch Your Website


Social media is a powerful and growing platform. When you’re ready to launch your website, there’s no better way to get the word out! Social media allows you access to a wide audience, connects you to your customers, and offers an excellent opportunity to launch your website straight to success. Here are five reasons why social media is the best way to help launch your new website.  

Connect with a wider audience

Your website impacts a specific demographic. By utilizing social media platforms to connect with your buyer personas, you can increase your reach substantially. With almost 70% of American adults using some type of social media platform on a regular basis, you’ll quickly discover that you’re able to expand the reach of your business, experiencing all the benefits that come from launching your new website.

Get feedback fast

One of the biggest issues with website launches is inability to tell exactly what your customers are seeing. Sure, you can collect data concerning their views, what they’re looking at, and how they’re interacting with your website, but it takes time to collect all of that information and analyze it. When you use social media to launch your new website, you’re able to connect quickly with your customers and get immediate feedback. This can lead to changes in your content, alert you to potential problems, or even help you continue to shape your website in ways that will be more effective for your customers.

Build excitement leading up to the launch

If you already have a committed following of customers and are simply setting up a new website, your social media platforms are a great place to build interest and excitement in the days leading up to the launch. Offer teasers, ask for customer feedback about what they really want out of your website, and allow the responses you get to shape the changes in your website.

Join in the conversation

Whenever there’s chatter about something new in your industry, from a new product or service to changing technology that has the power to revolutionize your industry, it’s important that customers see your brand’s involvement in the conversation. That continuing discussion has the power to deepen your connection to your customers, sending them to your website for further information. This is the perfect place for you to start increasing your content library, then use your social media platforms to encourage customers to see what you have to say about the issue.

Discover what customers like about your webpage

When you launch your new website, you want customer feedback–and not just about the bad things! You also want to know what features customers appreciate and what will keep them coming back to see what you will offer in the future. The more you pay attention to the conversation on social media following your website launch, the more praises you’ll see from customers who are appreciative of what you have to offer. As you keep track of this feedback, you’ll be able to create more effective changes to your website in the future.

Social media is a powerful vehicle for encouraging brand engagement, raising fans who are eager to connect with your brand, and learning more about your buyers. Thanks to social media, you can count down to website launches with your fans in real time, discuss issues and let your customers know exactly what’s going on with your website any time there’s a problem, and get more customer feedback than ever before. When you’re ready to launch your new website, make sure that you have a great social media strategy in place for connecting with your fans. You’ll quickly discover that their involvement via their preferred social channels allows them more engagement with your business than ever–and, as a result, more appreciation of your efforts.

To learn more about how to improve your marketing strategies, give us a call at 661-702-1310!

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