Though many businesses don’t believe it, email marketing is still a very effective way of reaching your customers and even find new ones. Email marketing needs to be done correctly in order to get people to sign up, read your emails, and even share them with others.
Here are some tips to ensure that your email marketing campaign is successful.
Make sure that it is easy to sign up for your list. If people don’t know about your list, they won’t be able to sign up. For this reason, you should have a signup form on your website, blog, and social media accounts. You can also collect names and emails in your store (if you have one).
Don’t have a complicated form to fill out to sign up or no one will want to. Though you will need their name and email address, you don’t need to know much more, unless you want to start a birthday list. You don’t need home addresses, phone numbers, or anything else. People value privacy and they won’t sign up if you need too much information!
Give them a reason to sign up. To grow your list quickly, you may want to offer a free gift or other incentive so that people are interested in signing up. The most common thing that is given away is a free e-book, though you can also give them a discount on their next order, a free poster, or anything else you can think of.
If you want, you can have a contest for those who sign up. This is a good way, not only to grow your list right away, but you won’t spend too much money on free gifts or incentives. You can buy one or two large items to give away instead of giving away small gifts to everyone who signs up. Also – people love contests and they are likely going to flock to your list!
Make sure that those on your list know what to expect. There are going to be some people who don’t want to hear from you every day or even every week so be sure that they know what to expect. Tell them if you are just going to email any updates, specials, or if you want to provide them with quality tips that they just have to have.
Have a way for your readers to unsubscribe. Your email list is not going to be right for everyone so it is important that you give them a way to get out, without making them feel guilty. This should be on the bottom of every email that you send so that they can unsubscribe at any time.
Send quality content that your readers want. It is really important (to get readers and then keep them for a long time) to give your readers the content that you want. Not only should you keep them in the loop about you and your business, but you also need to give them good, high quality content that will enrich their life and make it better.
Make it easily shareable. If you want to continue to grow your list, it is helpful to have share buttons for both Facebook and Twitter so that your readers can share anything that interests them. You may also want to send a link to your website so that they can send their friends directly to the article.
Email marketing works, but only if you have a good list. You need to make sure that it is easy to sign up. To grow even faster, offer them a reason to sign up by giving them a free e-book or even set up a contest. Then, make sure to give your readers what they want and make it shareable so that they can let their friends know all about it! Then, always provide the best content so that they want to share it!
To learn more about how to improve your marketing strategies, give us a call or send us a note today at Small Dog Creative 661-702-1310!