It’s a no-brainer that improving your brand awareness on social media is vital in 2017. From driving more website visitors to your website, generating leads and sales, to providing another channel for customers to stay connected with your brand, the stats prove that bolstering your social media marketing is absolutely necessary towards achieving your ultimate business objectives and engaging with today’s consumer.
If you’re looking for ways to better your social media presence, the following five tactics will help you bring more exposure to your brand while getting you in front of your desired audience.
#1 Complete Profile/Bio Page
Make sure your business profile pages are fully fleshed-out, keeping your picture logo consistent across all social media channels. This is especially important to new followers who are just getting to know your brand. Share more insight into what you do, your brand’s vision, how you can be reached and where people can get more info (typically your website) for an effective profile.
For your link, include a landing page where you can capture your visitor’s contact information in exchange for a free gift or content offer. Since growing your leads is the lifeline to your business, your bio page can serve as a tool towards this goal.
#2 Leverage Live-Streaming Video
People are spending 3 times longer watching live video than ones that have already been recorded. Apps like Instagram Stories, Periscope, and Facebook Live are generating amazing engagement from social media audiences.
These tools provide great ways for you to expand on a popular blog post topic, report breaking news, host live Q&A sessions, and promote your newest product. You will significantly increase responsiveness and build the know, like and trust factor.
There are a plethora of ideas to use live-streaming video for in your social media marketing…use it to your advantage!
#3 Use a Content Calendar
An editorial calendar helps you to organize your topic ideas, plan out your content, and schedule the dates as to when you will publish your post to go live. You see, consistency plays a huge role to the success of your social media marketing. The more active you are on your social pages, the more engagement you’ll yield from your audience.
Therefore an editorial calendar is useful in helping you maintain an ongoing presence. You won’t have to come up with new topic ideas daily because you’re planning them in advance. It also ensures you’re your posts align with your ultimate business goals.
Finally, social media management tools like CoSchedule, Hootsuite, and Buffer are highly advantageous in scheduling your content so it posts automatically.
#4 Interact with Your Followers
Did you know that by sharing, commenting, and liking your followers content increases your brand awareness? Interacting with your follower’s posts gets your name in front of their audience which could spark engagement from new people.
It also humanizes your brand, making you more relatable and reachable. Your fans will enjoy seeing that you’ve taken the time to comment on their content and will certainly return the favor.
Therefore, carve out a few minutes daily to show your followers some love. Post thoughtful comments that hit home. Repost their images especially when it relates to your brand. Finally, like, like, and like some more. These small personal tokens can take you far in boosting brand loyalty.
#5 Share Remarkable Content
The inbound marketing way embraces sharing content that solves problems, answers questions, educates, informs, and inspires. You’ll attract quality prospects to your content simply by posting articles and tips that resonate with their interest.
A lot of companies miss the mark by constantly promoting their products, services, or coupon offers. Social media is about building relationships. One of the best ways to foster these relationships is by sharing valuable content.
Here are a few ideas to publishing winning content on your social media channels:
- Curate the best articles in your niche and schedule them to post through your social media tool
- Share evergreen content that never gets old and always pertains to your business
- Interactive content ROCKS! Infographics, surveys and polls, and videos prompt engagement
- Post questions. Ask your audience what they want to see more of, get their opinion and feedback…then use it to improve your content strategy
- Share influencer’s content
Conclusion
Every brand should be marketing full-fledged on social media. Particularly in the beginning or while you’re improving your presence, it’s important to focus on the 1-2 networks where your audience hangs out the most to perfect your strategy. Test your results, keep what’s working and tweak what isn’t. With consistency, you’ll grow your social followers, generate a steady flow of leads and sales, and bring more awareness to your brand.
Much success.
To learn more about how to improve your marketing strategies, give us a call or send us a note today at Small Dog Creative 661-702-1310!
