For small businesses aiming for sustainable, long-term growth in today’s digital world, one of the most valuable business assets to have is a business website design that’s as effective as it is attractive. And while it’s relatively easy for almost anyone to put together a basic business website, it’s not so easy to create a truly great web design that will add real value to your small business.
Whether you’re about to launch your small business website or are looking for ways to maximize your chances of success with your current small business website, here are 3 things you must include in your small business web design:
Consistent logo and brand elements
One of the very first things your website visitors will look at when they arrive at your website is your website’s heading area and this is where you should show off your business’ logo and brand elements. Not only will it create a great first impression, but it also signals to your visitors that you’re a legitimate and professional company that they should take seriously.
Summary of your company’s work
More and more of your future potential clients and customers are doing online research before making any purchasing decisions, so it’s crucial that you include a summary of your company’s work in your small business web design. Whether that’s a straight-forward About Page, Services Page, Mission Statement or all of the above, including a summary of your company’s work helps fully inform your visitors of who you are, which brings them one step closer to becoming your next customer.
High-quality images and media
Competition is tough when it comes to marketing your business, and so one of the best ways to set yourself apart from your online competitors is to feature relevant high-quality images and media in your small business web design. This helps to raise the value of your brand and it also provides a better experience for your visitors, which fosters better customer relationships.
If you’re looking to leverage web design and online marketing to grow your business, visit our blog to find more valuable resources for effective web design and branding.