Branding - Small Dog Creative

Brand Identity Package

Unforgettable Branding for Your Product or Service

Whether you’d like to strengthen your existing branding or launch a new product or service, we tap into what makes your brand shine.

The Power to Shape Your Brand

The Brand Identity Package is ideal for established brands looking to refine, refresh, or overhaul a campaign.

Together, we’ll take a deep dive into the competitive landscape, develop customer personas, and reinforce your brand’s distinct look and feel.

We Position Your
Brand for Success

Strong branding distinguishes you from your competition and builds trust. Our Brand Identity Package provides the perfect launch pad for more effective marketing to your ideal customer.

3-Month Creative

Visual Identity Package

We schedule a round table meeting to learn about your brand, its audience, and the competition.
A moodboard is created to establish the fundamental look and feel that serves as a base for your marketing materials.

Your logo sets the visual tone for your business and is the starting point for your brand. Taking a spark of inspiration, our designers create a unique visual icon for your business that can be used across all of your marketing elements.

After your moodboard and logo have met your approval, we design templated marketing assets that are ready for text. Since everyone has different marketing needs, you’ll select which items are most useful to you.  Copywriting can be added and is estimated separately.

Options Include:

Sell Sheet Letter or A4

Single Page Brochure Bifold or Trifold

Postcards Three (3) 5×7 or 4×6 Postcards

Our suite of marketing materials put you well on your way to brand consistency.

Items Included:

Business Cards
Typeset for up to 10 people

Print & Digital Version – Single Page Letterhead and One Envelope

Email Signature
Typeset for up to 10 people

Social Media Profile Images
For up to 3 channels (Instagram, LinkedIn, and Meta)

We build a brand guide that defines your standard of use for key design and branding elements across various visual media uses.

You will receive a PDF document that can be circulated internally or referenced by media providers. The brand guide is a fluid document that will be referenced and reflected upon during the ongoing growth and evolution of your company.

Sections Include:

Brand Color Palette

Logo Formats & Usage

Typography Fonts & Usage

Design Elements Icons & Key Photos

Company Information Standards Address, Phone Number, etc.

Brand & Persona Messaging if purchased

The following items are available for an additional fee, and will extend the timeline.

Starter Website: A 5-page website to help get a new brand off the ground.

Homepage or Landing Page Design: A fresh landing page to drive meaningful connections and conversions for your brand.

Presentation Design: A cover page and multiple internal layout pages that are ready for your presentation text.

Please reach out for additional options.

2-Month Creative

Messaging Package

After the initial kick-off call, we schedule interview sessions with you or your customers to discuss the characteristics and needs of your “ideal” customers.

We create profiles for each persona based on real data and educated speculation about customer demographics, behavior patterns, motivations, and goals. The profiles based on your customers will help your brand improve targeting and optimize its marketing efforts.

We develop key messaging pillars targeted to each of the personas. This is an ideal way to prepare for consistent messaging across all your marketing materials.

Messaging includes short and long messaging statements that can be used for a wide range of marketing materials such as websites, social media, print, and e-mail projects. The messaging is meant to inspire taglines and key positioning points you can utilize for maximum impact across all marketing pieces in the future.

Once your messaging is completed, we utilize the pillar statements to create a meaningful and memorable tagline that can be used as a cornerstone for your brand. This add-on provides the perfect launch pad to start differentiating your brand in the marketplace. *Optional add-on

Our Process


We learn about your brand to establish the look & feel.


Brand colors, fonts, and logos are developed.


Get everything you need to launch a brand.

The Law Offices of Trudi J. Lesser

Small Dog Creative did a beautiful job designing my first marketing piece for my law practice. It is professional and attractive and has received much praise from my colleagues. They are a pleasure to work with, both in demeanor and integrity. I intend to use their expertise in design for my future needs and would not hesitate to recommend them (and have done so) to others.

— The Law Offices of Trudi J. Lesser

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