35 Reasons to Keep Up Your Email MA



There seems to be an overwhelming focus in social media marketing. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time creating posts and messages to reach their desired target audiences to boost engagement, gain new followers, and generate sales.

Yet studies continue to unveil that email marketing is still an important piece to your overall online marketing strategy and should not be neglected. Growing your list is indeed the lifeline for any business and email has that exclusive ability to lead nurture; that main ingredient to converting your leads into buying customers. Your inbound marketing will not succeed unless you have this component actively working to create those desired results (which are sales and customer retention). Your company wins with email marketing…

But don’t just take our word for it! These numbers (35 stats to be exact) will illustrate why email marketing is still working in 2016 and address the areas you should hone to maximize this marketing strategy:

35 Statistics Proving Email Marketing Still Works

  1. 25% of companies rate email as excellent for delivering ROI (Source: EmailExpert)

  2. 49% of B2B marketers spend more time and resources on email than on other channels (Source: Hubspot)

  3. Email is the top source of analytics data for marketers, with 41% using their email marketing performance data (Source: Forbes)

  4. 95% of people who opt into email lists from a recognized brand consider the email useful (Source: Entrepreneur)

  5. Email marketing yields an average 4,300% return on investment for businesses in the United States. (Source: Direct Marketing Association)

  6. 77% of ROI comes from segmented, targeted, and triggered campaigns (Source:EmailExpert)

  7. Marketers who segmented their email lists experienced 28% lower unsubscribed rates (Source: Mailigen)

  8. 59% of B2B marketers say email is the most effective channel for generating revenue (Source: Hubspot)

  9. Adding video to an email can increase click rates by 300%. (Source: Emma)

  10. About 53% of emails are opened on mobile devices. (Source: Campaign Monitor)

  11. 83% of B2B marketers use email newsletters for content marketing (Source: Content Marketing Institute)

  12. The first link in a responsive email design on mobile has a 30% higher click rate than a non-responsive design (Source: ChiefMarketer)

  13. 72% percent of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” Postal mail was a distant second with 48% (Source: MarketingSherpa)

  14. Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media (Source: McKinsey)

  15. For every $1 spent on email marketing, the average return on investment is $44.25. (Source: EmailExpert)

  16. You are 6 times more likely to get a click-through from an email campaign than from a tweet (Source: Campaign Monitor)

  17. 33% of email opens occurred on an iPhone, while Gmail coming in second at 15% of those opens (Source: Litmus)

  18. Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%) (Source: Adobe)

  19. Emails with social sharing buttons increase click-through rates by 158% (Source: NonProfit Hub)

  20. Email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout)

  21. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text (Source: HubSpot)

  22. The top 3 uses of email marketing are newsletters (66%), promotional content (54%), and welcome series emails (42%) (Source: Pardot)

  23. Marketers who use personalization in their subject lines see 26% more opens (Source:Campaign Monitor)

  24. Personalization improves your click-through rate by 161% (Source: ChiefMarketer)

  25. Email marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good” (Source: eConsultancy)

  26. 20% of marketers can directly link their email operations to their company’s primary revenue source (Source: Pardot)

  27. 80% of users read email on mobile devices (Source: Hubspot)

  28. The best time to send an email is 11am Mon-Sat or 9pm Sun night (Source: Hubspot)

  29. 75% of Gmail’s 900 million users access their accounts on mobile devices (Source:TechCrunch)

  30. The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Source: Radicati Group)

  31. 89% of marketers say that email is their primary channel for lead generation (Source:Mailigen)

  32. Email marketing was the biggest marketing channel on Black Friday, driving 25.1% of all transactions. Outside of email strategy, 21.1% of sales originated through organic search and 16.3% through paid search, while social media drove only 1.7% of sales (Source: Custora)

  33. Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (Source: Data Clover)

  34. Nurtured leads make 47% larger purchases than non-nurtured leads (Source: Emma)

  35. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. (Source:Direct Marketing Association)



Here are some key takeaways from the statistics shown:

  • Be sure that your email is mobile-friendly. Most recipients will trash the message if they cannot read it properly
  • Practice segmenting your list to improve your conversions
  • Use multimedia like videos and images to enhance your message and capture attention
  • Always include a call to action…tell the readers exactly what to do next
  • Be consistent with your email messages…nurturing your list pays big!
  • Send your email messages in the late morning (at 11am)

Although social media marketing has its place in the inbound strategy, the solid proof of email tactics and the results generated cannot be denied. It is a critical facet to your online marketing and will yield favorable outcomes when executed correctly.

Much success!

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