Sometimes good marketing ideas can be found in the most interesting places. These ideas can be surprising and innovative, or “why doesn’t everyone do that?” For example, putting an ad on a back door. Who would look there? Glad you asked!
I was at a local Starbucks drive-thru, and I noticed something that stood out: a few signs on the back door of Supercuts. Of all the shops in this strip, only one had thought to utilize the back door, which sees quite a bit of traffic from the drive-thru. Supercuts did something innovative, but also so simple that everyone should be doing it. They left no stone unturned in their search for marketing opportunities.
Covering Your Bases
From Supercuts’ back door, we learn that businesses should search out new ways of reaching customers even in unlikely places. After all, you never know where or from what angle you might garner interest and pick up new clients.
Back-sides are often underused and advertising in these spaces is usually inexpensive. Some places that are often under used are the backsides and undersides of materials – marketing flyers, business cards, bottle caps, takeout bags. Essentially, anywhere people see but don’t always seek. People love these surprises, whether practical and useful, or simply fun and spontaneous.
Exhibit A: Business Cards
The back of business cards are a great example. So often, people hand out business cards that have nothing on the back. That means that half of their business card is useless! Yes, it likely means paying a bit more to get them printed, but in the long run, that extra space can go a long way. It serves as space where you can offer more information and capture interest.
So, follow in Supercuts’ footsteps and cover all your business’ bases by utilizing space efficiently and wisely.