A Lesson from Supercuts: Marketing on the Flipside

Sometimes good marketing ideas can be found in the most interesting places. These ideas can be surprising and innovative, or “why doesn’t everyone do that?” For example, putting an ad on a back door. Who would look there? Glad you asked!


I was at a local Starbucks drive-thru, and I noticed something that stood out: a few signs on the back door of Supercuts. Of all the shops in this strip, only one had thought to utilize the back door, which sees quite a bit of traffic from the drive-thru. Supercuts did something innovative, but also so simple that everyone should be doing it. They left no stone unturned in their search for marketing opportunities.


Covering Your Bases

From Supercuts’ back door, we learn that businesses should search out new ways of reaching customers even in unlikely places. After all, you never know where or from what angle you might garner interest and pick up new clients.


Back-sides are often underused and advertising in these spaces is usually inexpensive. Some places that are often under used are the backsides and undersides of materials – marketing flyers, business cards, bottle caps, takeout bags. Essentially, anywhere people see but don’t always seek. People love these surprises, whether practical and useful, or simply fun and spontaneous.


Exhibit A: Business Cards

The back of business cards are a great example. So often, people hand out business cards that have nothing on the back. That means that half of their business card is useless! Yes, it likely means paying a bit more to get them printed, but in the long run, that extra space can go a long way. It serves as space where you can offer more information and capture interest.

So, follow in Supercuts’ footsteps and cover all your business’ bases by utilizing space efficiently and wisely.

Leave a Comment

Your email address will not be published. Required fields are marked *

Our website uses cookies and thereby collects information about your visit to improve our website (by analyzing), show you Social Media content and relevant advertisements. Please see our cookies page for furher details or agree by clicking the 'Accept' button.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.