I hate bland corporate email addresses… You’ve seen them info@, billing@, customerservice@ email addresses. They are impersonal and they bore me to tears. I don’t know about you, but when I’m writing to info@yourwebsitehere.com, I don’t feel like I am actually reaching a real person, and I have no confidence that my email will be …
The Role Trust Plays in Marketing Is trust part of your branding? Trust plays some role in most branding, but for some companies it is key to their survival. Trust is delicate in any relationship. Trust is hard to gain and easy to loose. When someone’s trust is betrayed it can be near impossible to …
I went to a big box home improvement store the other day and was greeted in the front of the gardening department by a hand written sign that said “shrub promo $1.99”. Seriously, this is the best that this billion dollar home improvement chain’s marketing department could come up with. I mean obviously the sign …
Too many small businesses play it safe with their marketing and branding. Branding themselves in the comfortable neutral instead of taking a risk. If people do not have a strong reaction to your brand and marketing than you are committing the worst marketing sin… Being unmemorable. Whether positive or negative strong messages leave us interested …
Why Aren’t You Using Email Marketing Seriously, it is time to get on board. There is a reason why so many companies have incorporated email marketing into their arsenal of marketing tools.
Many new businesses start by offering as many products or services as they can. Freelancers and contractors are particularly guilty of this. It is tempting, it might seem obvious that the more services and products you can provide the more customers you can bring in. But if I have learned anything from marketing it is …
So I sat down to my desk for the first time after a few days vacation and started reading my email. I took a big sip of my morning coffee and was horrified at the taste. I had grabbed the cup I left on my desk from before I left. The cups were identical thermal …
The answer… only Amazon knows.
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