Customer Relationships Archives - Page 2 of 2

Lessons from a Comic Book Convention: Raving Fans

Leave a Comment / Business, Customer Relationships, Networking / By sdcanya

This past weekend, I attended WonderCon – a self-declared convention for the “popular arts,” also know as movies, TV shows, comics, books and the like. While not as big as its well-known sister convention ComicCon, thousands of fans still flock to WonderCon’s various booths, panels and events. Production companies send in some of their star …

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PinPoint Marketing: The 80/20 Rule

Leave a Comment / Business, Customer Relationships, Marketing / By sdcanya

If you haven’t heard of the 80/20 rule then listen up, because this one is really important to all of you small business owners out there.

eNewsletters: What to Write?

Leave a Comment / Customer Relationships, eBlasts, Email Marketing / By sdcanya

It’s usually pretty easy to write your first eNewsletter or eBlast, but what about the next one, and the one after that. While not all of these tips will apply to you or your business, there is definitely a gem in here for you somewhere.

Trust Me!

Leave a Comment / Customer Relationships, Marketing / By sdcanya

The Role Trust Plays in Marketing Is trust part of your branding? Trust plays some role in most branding, but for some companies it is key to their survival. Trust is delicate in any relationship. Trust is hard to gain and easy to loose. When someone’s trust is betrayed it can be near impossible to …

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