It’s tempting to create content and then promote on as many channels as possible. Of course, you want to be everywhere and increase the odds that your ideas and message are spread to the masses. A fundamental approach of bringing your ideas to an existing marketplace may work faster and be more efficient. The …
There’s a difference between trending, and being present and active on social media. While it can be extremely beneficial for a company to “trend”, or “go viral”, its also not that easy to do, and not always necessary. The topics and campaigns that go viral have no specific formula that they follow, and sometimes take …
The American business landscape has reinvented itself so quickly, some small companies find it challenging just to keep up. With mobile websites, hundreds of platforms, social media, and new apps coming out every day, staying relevant isn’t an easy task anymore. According to Entrepreneur, “You must have a professional-looking site if you want to be …
If you would consider your business a professional organization, then you need a LinkedIn profile. Furthermore, if you are a business owner, then you especially need to set up a profile. For those of you who aren’t yet familiar with LinkedIn, it is a professional version of Facebook geared solely toward professionals. This way, your connections …
For many companies, a Facebook fan page is an integral part of their social media campaign. But what elements help fan pages build up large followings and what can brands do to emulate the success of others? Here is a list of elements that can help boost you toward having a larger and more engaged …
A great way to build out your website without working too hard is with a forum. Providing a place for people to ask and answer questions, discuss issues, and meet people is a great way to strengthen your website with original content. Best of all, you don’t need to write it!
We all know websites are a powerful marketing tool but not all websites are used to their full potential. Few visitors will call or buy from a website on the first visit, so getting their information in some other way is important. Getting their information allows you to reconnect, inform them and bring them back to …
I want to talk about something called your website’s Conversion Rate, how important that is to your website, and how neglected it really is. Conversion rate is the percentage of total visitors who convert while visiting your website. Now, depending on what type of website you have, your conversion might be different. Your conversion could …
Nowadays, most brands have a social presence online, and across several platforms — Facebook, Twitter, LinkedIn, and Google+, among many others. The key to maintaining & managing your social presence is to have a social strategy. This means managing and consolidating your brand’s reputation so that you have a clear presence that is cohesive and …
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