Interests vs. Intent: Comparing Facebook Advertising and Google AdWords
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Social Media
How to Find the Best Hashtags for Your Social Media Campaign
Hashtags continue to be an effective ways for marketers to increase audience awareness on social channels, and build excitement along with viral content that reaches beyond your marketing office. On Instagram, for example, posts that include at least one hashtag increase audience engagement by more than 12%. Of course, simply adding hashtags to each of …
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Getting Started: Building Your Brand on Social Media
So, you want to get started with social media marketing but have no idea where to begin? You aren’t alone. Most businesses set up their profiles on popular social networks, take a good, long look at their 0 followers, and decide that their time will be better spent on other marketing efforts. They aren’t …
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How to Create Social Media Posts That Generate More Engagement
Social media is getting more and more competitive. Everyone wants to capture the huge audience on sites such as Facebook, Twitter, Instagram and others. What really counts isn’t people seeing your posts but actually engaging with them. When your followers like, comment on, or share your posts you build real momentum. Let’s look at …
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How Often Should Your Business Post on Social Media?
More is better. While the old quality vs. quantity argument may not apply everywhere in your marketing efforts, it certainly rings true on social media. If you establish a Facebook page or Instagram account, but only post on it occasionally, you could be missing out on crucial opportunities to engage your audience. Over the …
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Social Media Fails of 2016: What They Got Wrong So You Can Get It Right
You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, …
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Can Social Media Be Used for Building Leads?
Social media marketing has moved from a curiosity to a necessity for most businesses. 97% of businesses worldwide now use at least some network to promote their brand. And yet, many of them lack the direction necessary to reliably succeed. The reason: simply creating a Facebook page may not help you achieve your marketing …
Social Media Marketing Tips for Small Business Owners
When you have a business in any niche or industry, one of the best things you can do is build a strong social media following. Social media sites such as Facebook and Twitter are ideal for pitching products and services. They also let you build a strong community around your brand. If you want …
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Why Should You Use Facebook Advertising For Your Business?
If you’re a frequent reader of this space, you already know the benefits that a social media presence can provide your business. By growing your audience and posting regular, frequent content, you can increase your brand awareness and drive traffic to your website. But sometimes, a simple presence isn’t enough. In fact, supplementing your …
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Web Design: Doing It Yourself vs. Hiring Professionals
By now, a business’ website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up “billboard” or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That’s no longer acceptable. Even if …
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