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While there are thousands of ways to spend money on marketing, none of them will be truly effective if you don’t take the time to first create your customer Personas. Building a Persona helps you to better understand your customers and speak to them effectively. Personas remove some of the guesswork in marketing by bringing …

Your Marketing is Failing Because You Didn’t Start Here Read More »

In the old days, you could tell how well a business was doing by evaluating foot traffic or counting the amount of cash in the register at the end of the day. A decrease in these ‘metrics’ meant something was off and it was time for a change. It’s not that easy in the digital world, where …

How Understanding Google Analytics Gives Your Business an Edge Read More »